Boston: Micro-blogging site Twitter has unveiled a revamped website that will make it easier for users to check images and videos, besides helping the company to attract more advertisers.
The "re-engineered" Twitter.com, aimed at providing an "easier, faster and richer experience" is expected to roll out around the world in the next few days.
The website is now split into two panes. One is devoted to messages or "tweets" posted on Twitter each day, and the other will feature photos, videos, replies and other information related to a Tweet's author or subject.
"This is really a complete revamp...It is going to increase the value that people are getting out of Twitter, so in less time you can get more information and value," Twitter's co-founder and chief executive Evan Williams said.
Users will now be able to see embedded photos and videos directly on Twitter, unlike previously when such multi-media was displayed on other websites or browser tabs.
The company has reached agreements to display content from more than a dozen online photo and video sites, including Google-owned YouTube, Yahoo's Flickr, GoJustin.TV, Twitgoo, TwitPic, TwitVid, Ustream, Vimeo, and yfrog.
The redesigned site also makes it simpler to see information about authors of Twitter posts and conversations among Twitter users.
"This is really a complete revamp," Williams said, adding, "Once you start using it, what you are going to see is that everything is very responsive... The entire front end is re-engineered to be more agile, more responsive."
The new features are aimed at attracting more advertisers to Twitter.com that faces stiff competition from social networking site Facebook.
The four-year-old San Francisco company is developing a platform for advertisers who want to promote products and services. Twitter has more than 160 million customers, while Facebook has over 500 million users.
While it's easy for Facebook users to upload photos and compose messages to be shared with friends, most Twitter customers don't post many messages or share links, Williams said. They mainly read what others post about events, disasters and their own lives.
The changes would roll out as a preview over the next several weeks. During the preview, users would be able to switch back and forth between the old and new format giving them time to grow accustomed to the new look.
"Eventually, everyone will have the updated version of Twitter.com," Williams said.
Twitter.com, which had about 24 million unique visitors last month, has been a simple website with few features. More than 90 million messages or tweets are posted daily on Twitter.
Increasingly, government agencies, news organisations and celebrities around the world are using Twitter to share information or links with followers on the site.
The company had said majority of its users are outside the US in countries such as Japan, South Korea, Brazil and Indonesia.
