GREEN APPLE BITTEN

Environment friendly

Apart from their performance, Apple products are known for their groundbreaking design and user interface. There are fans who swear by Mac products because of their cool design and ease of use. There is much more to Apple's products - they are also more environment friendly than other computers around you.

Mac Mini

Apple claims the new version of Mac mini to be the world's most energy efficient desktop computer. Mac mini consumes 13W when idle, less than half the power consumed by an incandescent light bulb (usually 40W).

Apple says that the Mac mini does not have many of the toxins that are normally found in computers - brominated flame retardants (BFRs) and polyvinyl chloride (PVC) from circuit boards, internal cables, connectors, insulators, adhesives.

The new Mac mini uses highly recyclable aluminium and polycarbonate for the enclosure. It also consumes 45 per cent less power than its previous version.

Across products

Apple has taken the energy efficiency theme across several of its products. The MacBook, MacBook Pro and MacBook Air also have highly recyclable aluminium and glass enclosures, mecury-free displays and arsenic-free display glass. They also use energy-efficient LED (light emitting diode) technology. The MacBook LED backlit display uses 30 per cent less power compared to conventional CCFL (Cold Cathode Fluorescent Lamp) backlit displays.

Apple claims the MacBook Air consumes the least amount of power (13W) of any Apple portable or desktop computer in production.

The iPhone 3G ships with PVC-free handset, headphones, and USB cables; BFR-free printed circuit boards; and a mercury- and arsenic-free LCD display.

Paints and inks used in Apple products are also free from mercury, cadmium and nickel, chromium and lead.

Batteries

Apple phased out nickel-cadmium batteries in 1994. It uses alkaline and lithium - based batteries that are free from lead, mercury and cadmium. The battery in the new 17-inch MacBook Pro lasts up to five years - or 1,000 recharges. A typical notebook battery lasts for around two years.

Packaging

To be more eco-friendly Apple has also cut down on retail packaging. The Mac Mini packaging is 31 per cent smaller than the previous generation's, which means more boxes can be accommodated in shipping containers and other modes of transportation.

The packaging for the current Gen iPod Nano is also 32 per cent lighter and uses 54 per cent less volume than the packaging used for the first generation Nano.

iPod Classic packaging consumes 35 per cent less weight and 82 per cent less volume than packaging for the 1st generation iPod.

The packaging for MacBook uses 41per cent less volume, resulting in 25 per cent more units per shipping container.

Packaging for the current-generation 20-inch iMac uses 66 per cent less plastic and 42 per cent less paper than the 20-inch flat panel iMac G4 while taking up 41per cent less space.

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