Bangalore: Robert Eckert led Mattel has come up a Fisher-Price iXL Learning System, which has all too inevitably been hailed as the iPad for the fresh-out-of-diapers set.
It looks like a tiny computer and opens like a book. It has fat, colorful icons on the right side and buttons and a speaker on the other side. As per the expectation of today younger generation, there are apps for the new product: Story Book, Game Player, Note Book, Art Studio, Music Player and Photo Album software. Apart from all it has touch screen too. There's also scope for expansion for it as it has an SD card slot and a USB port. It is compatible with Mac and PC compatible.
The product is likely to go on sale in July and start at $79.99. Robert Eckert, CEO, Mattel said, "We have invested more research and development dollars into iXL than any other product in our 2010 Fisher-Price product line and it definitely shows."
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