In a first, but likely not last for Facebook, a retailer is setting up shop inside the popular social-networking site.
Flower and gift retailer 1-800-Flowers.com plans to announce Wednesday it has opened a retail store to let people shop for its products directly through Facebook.
Of course, there are still hurdles. It's hard to find the company's fan page on Facebook, for example, unless you remember to include the hyphens and the ".com." This is something 1-800-Flowers.com says it is aware of. But to fix it, Facebook would have to tweak its search capabilities.
It's difficult to put a dollar figure on Facebook's benefits to businesses like 1-800-Flowers.com. But what is clear is that more and more companies are keeping up with their customers using social networks.
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