Bangalore: In one of the major steps towards replacing Google from top, Microsoft, the world's biggest software maker, and Yahoo, owner of the second most-used Internet search engine, are together to develop Internet search and advertising programs.
"In the first seven months of Bing, we witnessed 90 million in unique users in U.S, which 11.5 percent of U.S. search market. We believe that partnership with Yahoo will help us to put our footprint globally," said Satya Nadella, Senior Vice-President, R&D, Online Services Division (OSD), Microsoft.
According to ComScore, this partnership will take Microsoft's share in U.S. search market to approximately 39 percent. Currently Google holds near to 49 percent share in the U.S. search market. This partnership also reflects that in the current situation, it's not possible for Microsoft or Yahoo alone to catch up with Google.
In simple term, the deal means that Bing will be the search engine for Microsoft and Yahoo sites, while Yahoo will focus on attracting advertisers. Microsoft will be handling the automated auction of search ads for use on both sites, and give Yahoo a portion of search ad sales generated on Yahoo pages.
Microsoft also plans to take support of Yahoo's software professionals, who are working search technology, to boost Microsoft as well as Yahoo. Speaking on this issue, Nadella said, "We are planning to have the support 400 Yahoo's software professionals. Half of them will be working Bangalore R&D, while other 200 will be working in Silicon Valley R&D centre." The company believes that by September 2010, majority of transition will be done.
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